“Where’s the new merch at”?
This is a question we get asked almost every time we see our friends & family. It’s hard knowing that everyone may feel as if we aren’t pushing to release our new merchandise since we can only respond with “soon.” As anxious as we are to release it, we’ve acknowledged that this is a process and nothing we’re doing here happens overnight. Even though we encounter new obstacles in our everyday lives, we embrace them as challenges that we will overcome. Going at our desired, steady pace serves as a testament that we are doing something right by paying attention to every detail.
We want to take this opportunity to clear any sort of confusion about our established date change. Even though we brought light to “Plus One Los Angeles” back in 2008, it was merely just an idea at the time. It just made sense to change the date to January 1st, 2013 because that was when we officially launched our website and the idea became reality. It’s been quite a ride since then and we intend on continuing our rise to the top from here.
We’ve come to the conclusion that all the work we’ve put in thus far started off with taking “baby steps,” which is where the whole concept of this photo derived from. Just like babies, the concept of walking doesn’t just happen once they’re born. They become curious with the motions through experimentation first. They might fall here and there during the learning process, but they eventually stand up on their own two feet. This entire idea is driven completely behind the fact that every step we take has the intention of moving forward. All we can really do is make every step count by putting our best foot forward.
We’ve been somewhat secretive about what we show the public when it comes to our new merchandise because we want to communicate that we’re more than just a clothing brand. We just feel like today’s society pushes normalcy towards the youth instead of encouraging them to be extraordinary. We intend to inspire everyone around us to find success in doing what they love, regardless of what that may be. It doesn’t come easy for anyone without making sacrifices and lifestyle adjustments, but as long as you’re taking the necessary steps to reach your goals, then nothing can stop you but yourself.
Let’s get it.